How do you make a college volleyball recruiting video? A step by step guide

Having ten to fifteen players on your team is ideal as this allows for some substitutions and also some players that drop off during the year due to other obligations. If you have less than ten players in a team, it might be hard to complete a tournament or competition given that there are six players on the field. It is really annoying if you have to lose a match due to this. Creating a great recruitment video can convince other players to join your team. What is the easiest way to create such a video? The challenge is that people have gotten used to high-quality videos and if you deliver a video that is of lower quality it might even push people away from your club. We will discuss an easy and cheap way to make a volleyball recruiting video.

Here are the steps to create a great college volleyball recruiting video.

Select the right software

A lot of video editing software requires that you have a powerful computer. Even if you have one of these, it takes a lot of time to process the video. You often have to download software and pay for it.

We are going to keep things simple as a lot of these software solutions overcomplicate everything. We are going to use Canva. Canva makes it easy to create a video on their website. You can use your own software as the process will be quite similar. You don’t have to download anything if you use Canva. Just create an account and log in. It might be necessary to pay for the membership for one month but this is quite affordable. After you have logged in, you can click on ‘create a design’, then you will scroll to ‘create a video’ (see image below). This will open a new tab in your browser.

Select the footage

You can use stock images by clicking on videos in the left-hand corner and then you are going to search for ‘volleyball’. This will show a list of several volleyball clips. You can check them and see what would work for your video. You can also upload your own footage and combine this with the stock images. It is also possible to change the way the videos overlap by adding effects. I wouldn’t get overboard with this as it can get annoying to watch if you add too many effects.  Combining the footage in a video is quite easy. You see the editor on the bottom and the videos will appear in a certain order. You can just change the order if you want to by dragging and dropping the videos. You can also easily delete a video or cut a part of the video. All of these things are quite straightforward and can be learned on the blog of Canva if you don’t know how to do it. Make sure that the quality of your footage is up to par with the stock footage or it will look weird. You might include some spectacular movements such as digs to make it an exciting video to watch and convince people to join your college team. 

You might want to write down the story that you want to tell in advance. This makes it easier to select the footage. For example, if you want to join a competition, you might share images of players celebrating. On the other hand, if you plan to play volleyball for fun, you can show images of players laughing. This shows your audience what the goal is of the club and what they can expect. Don’t just show random images or clips. Try to tell a story and show the advantages of joining the club (for example, meeting new friends, learning a new skill and so on).

Add text and sound to the video

You can also add text and sound to the video. This can explain what your club does, where you meet, how often you meet, what people have to bring, what they should expect, and so on. College students might have a lot of questions when they want to join a volleyball club and you have to try to answer as many as possible. You should also add a call to action at the end of the video and an easy way to contact you. This is sometimes forgotten and can lead to a lot of confusion. Don’t use too much text on the slides as this makes it hard to read.

You want to be sure that the text is readable. Therefore the color of your text should not be the same as that of the footage. White text on a white background often works quite well as it is readable from afar. Contrasting colors work best here.

Use a standard letter type. If you come over with weird letter types, people are not going to take you seriously as it looks quite unprofessional.

Export the video

Once you are happy with the result, you can export the video. This is done by clicking on the ‘download’ button. Here you can select the format that you want. MP4 is quite popular but not every system supports it so you might have a look at other formats as well. This also affects the file size and this could be important if you want to use the video on a website. Note that you have to keep paying for Canva if you want to use the stock videos on your own website. This makes sure that the owner of the footage gets paid. 

This can take a few minutes but finally, you should see your video in the ‘Downloads’ folder. From here, you can add it to your USB or Cloud service. It can once again take a few minutes to transfer the files but once this is done, you can let other people watch your video. 

How long should a volleyball recruiting video be?

Your video should last about one to two minutes. If you make it shorter, you will not be able to explain everything. If you make the video longer, people will lose interest and skip the rest of the video. You can attract the attention of a broad audience with this short video. You can always refer people to a longer video after they have seen the teaser. These people will already be more interested and they might be willing to watch a video of a couple of minutes. The goal is to find out who is serious as soon as possible. This way you don’t waste time on people that don’t care about volleyball and spend your attention on people who are interested. In sales, we call this a funnel. You start out with a wide audience and only a subgroup of these will be interested to learn more. Out of this group, you will find an even smaller subgroup that eventually will join your volleyball club.

You also have to take the time limits on social media into account when you create a video. On Instagram, for example, the time limit for videos is 60 seconds. If you want to post a story, the time limit is even shorter (except if you make multiple stories out of it). Considering the channel that you are going to post the video on is therefore important as well as this affects how long your video can be. It is annoying if you have to cut the video in the middle because you are going over the limit. Take this in consideration before you start.

To conclude, we can state that it is quite easy to make a video for your college volleyball team. You just have to make sure that it looks good, doesn’t have too much text, and doesn’t last too long. It needs to have a clear call to action and contact details. A great video can convince a lot of people to join your team so you might want to spend some time on it. It should be possible to create a decent video in about 4 hours. It can take some trial and error and editing to get it just right but having stock footage at your fingertips makes everything a lot easier. Online tools such as Canva make sure that you don’t have to download software or spend hours processing the video. This speeds the process up and makes it a lot easier to change things if you want last-minute updates. You should be able to create a pretty great video with Canva. Don’t have wild expectations but the quality should be good enough to convince some people to join your team.